For several reasons, these container homes appeal to a wide demographic base. Because of their extreme affordability, durability, and ease of transport, these homes will be in demand by low-income customers who desire to own a home, government agencies and NGOs who need to provide affordable housing in situations where time is limited, subsidized housing residents and seniors on a fixed income.

These units can be used for industrial uses: staff accommodation for a large infrastructural project; a new local factory that may seek to provide a large housing block; a hotel development, college dormitories, or disaster housing (such as mass-homeless situations following hurricanes, cyclones, tornadoes, tsunamis, earthquakes, fires, or post-war zones.). These units are also ideal as artists’ studios.

However, because their modern aesthetic, streamlined design, and eco-friendly concept, these units will also appeal to highly educated, environmentally-informed, design-conscious individuals, who will want a fully customized design and be willing to pay for this customization.

We have chosen to initially place a strong emphasis on the low-income, subsidized housing market. This demographic is one of extremely high need, not only in the United Stated but also globally. There is a huge void in government housing that needs to be filled. These affordable homes can produce extremely high savings on government housing projects, and get countless families into homes at a much quicker rate than is currently the standard. This would in turn save millions in government housing projects, and house hundreds and thousands of needy families.